B2B and B2C marketing design made simple, clear, and human.
Multidisciplinary Creative Director and design leader with 15+ years shaping creative marketing that communicates with clarity and purpose — bringing broad vision and deep technical execution to work that operates at platform scale.
Selected Works
Art directed a viral, clue-driven campaign with a clean UI that guided Muse fans to unlock tour dates and presale tickets.
Unlocking Muse: A Viral Fan Puzzle
Rebranding the Electric Forest Experience
Redesigned Electric Forest with a new style guide, updated branding, and a cleaner B2C UI/UX experience.
Built the key art, brand system, and style guide that drove the full production and marketing strategy for George Strait's stadium tour.
Custom Branding for George Strait’s Stadium Tour
Built the brand identity for Cleveland's newest live venue — from logo and design system to launch assets that established credibility from day one.
The Globe Iron Identity
Designed the apps, microsites, and subscription prototype that moved The CW into mobile-first streaming — years before the industry caught up.
The CW Algorithm
Deyet: Modern Taxes, Less Stress
Refreshed the brand and designed a website that made tax and accounting feel clear, approachable, and easy to start.
Healthspace: Mind, Move, Nourish
Built a full brand identity and digital presence for a health coaching brand designed to feel calm, premium, and ready to scale.
Portfolio
